Ryan now has a line of branded toys, clothing and home goods sold at Target, Walmart and Amazon, a spinoff television show on Nickelodeon and a deal with Hulu to repackage his videos. 4, with $17.5 million), who perform food stunts like tasting Flamin’ Hot Cheetos-flavored Pop-Tarts.Īs the kids have shown, the videos are just the start. 2, with $20 million), features five thirtysomethings playing with adolescent toys like a giant Nerf ball, and Rhett and Link (No. YouTube’s ten highest earners brought in a total of $162 million between June 1, 2018, and June 1, 2019, including Ryan and Nastya, as well a five gamers who play popular titles like Minecraft and Fortnite. High-minded programming can be found on YouTube-it just doesn’t make much money. Ryan ToysReview debuted in 2015 and now has grown into a children’s channel called Ryan’s World with 23 million subscribers. The elder influencer rose to fame in the “ unboxing” genre, opening presents in front of the camera and comments on each. That’s a pretty good showing for a 5-year-old, but not quite as good as 8-year-old Ryan Kaji, this year’s top YouTube earner with $26 million. 3 on the Forbes Top-Earning YouTube Stars ranking for 2019, which tallies pretax income collected from advertisements, sponsored content, merchandise sales, tours and more. That video has garnered 767 million views, the top draw for a growing media business that has funneled $18 million to the Radzinskayas between June 1, 2018, and June 1, 2019.Īnastasia, who goes by “Nastya,” now has 107 million subscribers across her seven channels who have watched her videos 42 billion times. Her biggest hit was a 2018 trip to the petting zoo with her father Yuri that featured the two dancing to child favorite “Baby Shark,” milking a pretend cow and eating ice cream. She soon gained followers around the world. The videos are typical kid stuff: playdates with dad, jumping around on an inflatable castle and playing with her cat, each video accompanied by catchy jingles and voice-over giggles.